Training: Lead generation for B2B

Training Lead generation for B2B

Develop your lead generation skills and grow your B2B business.

96% recommend us
19 years of experience
+3000 trainees

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Datum

Nov. 19, 2024 (Digital)

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Tijdstip

9:30 a.m.-12:30 p.m.

Deelnamekosten

€375 excluding VAT

Who is the lead generation training for B2B for?

Lead generation and growth are inextricably linked for B2B companies. But how do you find those suitable leads? Or are you sure which resources or channels you use to generate leads? Then this training course is perfect for you.

After attending this training, you will know better than anyone else how to generate suitable leads as a marketer. But even if you do generate Marketing Qualified Leads, you will learn what to do to turn them into Sales Qualified Leads. Furthermore, you will learn which tools and channels to use for generating qualified leads and what to consider when creating content.

This course is best suited for marketers with some experience, as you will need to use multiple digital marketing specialties. In particular, content creation, marketing automation, SEO, social media and online advertising.

Tip: Want to attend this training with your team? Then follow it as an Incompany training.

View Incompany Opportunities

What will you learn during the lead generation for B2B training?

In this training you will get to work with lead generation for B2B. You will work with the following components

In this training you will learn the complete basics of B2B lead generation. You will start with building a strong value proposition, in which you determine your distinctive character (BMC), and learn how to segment your target group and develop a buyer persona. You will gain insight into the difference between decision-makers and influencers within a DMU and how to create the right focus.

You will also delve into content creation: you will learn what conditions content should have and the difference between short- and long-term campaigns. Then you will discover the main channels for finding valuable leads and how to use these channels, including account-based marketing, optimally.

In the section on tooling, you will learn to measure the results of both your website and your ongoing campaigns and set up your marketing automation tool. This includes both short-term and long-term inbound marketing strategies, activating organizations that are currently in the market and positioning yourself as an authority through thought leadership campaigns. The ultimate goal is to generate a steady stream of leads.

You also delve deeper into partnerships: how to find the right partners and what conditions they must meet. Finally, you'll learn to collaborate with multiple disciplines in a cross-functional environment, and discover the differences between Marketing Qualified Leads (MQL) and Sales Qualified Leads (SQL). Ultimately, you'll bring everything together to turn a website visitor into a customer.

Personalize your learning experience: Whatever training you choose at the Adwise Academy, your learning goals are our focus. Let us know what your goals are, so we can tailor the training to best suit you!

What will you learn during the lead generation for B2B training?

What can you do after the lead generation for B2B training?

After attending this training:

Know how to position your organization in the market, differentiating you from your competition;
You will be able to generate a constant stream of valuable leads in the short and long term;
You are able to map out your target group and divide it into a DMU;
Do you know how to create relevant content that meets the needs of a DMU;
You know how to collaborate across multiple disciplines in your organization to generate leads;
Know what tools to use in lead generation;
You have the certificate 'Lead generation for B2B'.

What is the study load?

The study load is approximately one half day (3 hours).

Currently, this training is only available in Dutch. Contact us to discuss English incompany possibilities.

Our Academy trainers

Like to share knowledge from their expertise.

Tom de Haas Learning & Development Manager

Elmer Emanuels Marketing manager & Trainer Digital Marketing

Discuss opportunities

Contact us for a no-obligation development consultation.

The training Leadgeneration for B2B is only available in Dutch. However we have English incompany possibilities, where we also tailor the training entirely to your needs.

Can't make it on these dates?

Are you interested in a live training but another date is more convenient for you? Then contact Maikel via WhatsApp, email or a phone call for more information and the possibilities.

Is this not exactly the training you are looking for?

Check out what else our Sales training offerings have to offer!

VIEW THE FULL RANGE OF SALES TRAINING COURSES