What is Conversational Marketing?

Conversational marketing is the way to connect with your customers through quick, personal conversations. This is done through chatbots, live chat or through social media such as WhatsApp, Instagram and Facebook. The idea is to reach customers where they are often and feel comfortable. This approach has many advantages, such as quick responses, more personal conversations and being able to save previous conversations. This makes customers feel heard and valued. For businesses, it means satisfied customers, better results and a stronger connection with their target audience. Conversational marketing makes conversations with customers easier and more meaningful.

Want to learn more about Conversational Marketing?
Why is it so important? What are the benefits? How can I deploy it?
Get answers to all these questions through our blog: Conversational Marketing: The Essential Link in Customer Engagement!

This training is only available as a customized in-company training.

What will you learn during Conversational Marketing training?

Among other things, you will learn:

• Exactly what conversational marketing entails and how to apply it across different channels.
• Many example cases of companies using conversational marketing.
• Which tools you can use and how they differ from each other.
• How to convince people to engage with you and get their consent (opt-ins).
• How to transform conversational marketing from an idea to practical implementation
• How to create campaigns that you can properly measure and optimize.

Personalize your learning experience: Whatever training you choose at the Adwise Academy, your learning goals are our focus. Let us know what your goals are, so we can tailor the training optimally to you!

*This training can also be included in an Adwise Academy training subscription.