What is Conversational Marketing?

Conversational marketing is a customer-centric strategy that emphasizes real-time and personal interactions between businesses and customers. This includes using technology such as chatbots, live chat and social media platforms such as WhatsApp, Instagram and Facebook to enable instant communication and question answering. It focuses on channels where the target audience is on a lot, allowing you to speak to your customers where they feel comfortable. It delivers benefits such as smooth interactions, super fast response times, more personal conversations and retention of previous conversations. This makes customers feel that their presence and questions are truly valued.

Want to learn more about Conversational Marketing?
What is it? Why is it so important? What are the benefits? How can I deploy it?
Get answers to all these questions through our blog: Conversational Marketing: The Essential Link in Customer Engagement!

Tip: Want to attend this training with your team? Then follow it as an Incompany training.

What will you learn during Conversational Marketing training?

This training includes the following components:

• What is conversational marketing from an omnichannel approach;
• What tools are there and what are the differences;
• In what ways you can trigger people and collect opt-ins;
• How you take conversational marketing from concept to execution;
• Creating measurable campaigns.

Personalize your learning experience: Whatever training you choose at the Adwise Academy, your learning goals are our focus. Let us know what your goals are so we can tailor the training to best suit you!