Contentmarketing Strategy Masterclass

Masterclass Contentmarketing Strategy

From idea to impact: build a successful content marketing strategy!
  • Medal-IconColor 96% recommend us
  • World-IconColor copy Dutch & English
  • Academy-IconColor +3000 trainees
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Who is the in-company training course on content marketing strategy for?

Are you responsible for the content strategy within your company and wondering if your strategy is effective? Do you want to integrate content marketing with your organization's goals, but don't know where to start? Are you leading a diverse team and looking for a structured and proven approach? If you're ready to develop a content marketing strategy and want to get it right from the start, our in-company master class is for your team. This training is ideal for professionals from all kinds of industries, including content creators, product developers, communications specialists, and marketers.

Also take a look at our Brand Strategy masterclass.

Who is the in-company content marketing strategy training for?

What will you learn during the in-company content marketing strategy training?

Objective: Enrich your team with the crucial knowledge and skills to implement a powerful content marketing strategy. This interactive master class combines theory with practice, with your brand at the center.

Morning: Inspiration and knowledge acquisition through models and examples, aimed at building a solid foundation for your content marketing approach.

Afternoon: Hands-on application of the 'Digitalheads Strategy Steps', a proven method in 9 steps, with exercises specific to your brand.

End result: A complete strategy outline, solutions to current issues, and a plan to roll out your content marketing strategy independently.

Personalize your learning experience: At Adwise Academy, your learning goals are key; we customize the training to best meet your needs.

What will you learn during the in-company content marketing strategy training?

Schedule:
9:30 Welcome and introduction
10:00-12:00 Knowledge and inspiration session
12:00-13:00 Lunch break
13:00-16:00 Work on the Digitalheads Strategy Steps
16:00 Space for questions and closing tips
16:30 Closing of the master class

Prior to the master class, we organize a digital intake to determine the specific use case, establish the learning objectives, and gather more background information about the participants. This allows us to accurately tailor the master class to the needs of your team.

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What can you do after the content marketing strategy in-company training?

After attending this one-day Content Marketing Strategy Masterclass:

  • You will know the most important terms and models
  • How best to describe your target group
  • How other brands do this
  • What the most common goals and KPIs are
  • What is the most important part of a successful content marketing strategy
  • Which and how to choose your content domains and topics
  • What a good setup for an impactful content calendar entails
  • What a professional content marketing organization looks like
  • What steps you go through in the content marketing organization
  • What the secret is to produce content in the most effective way
  • How you map out on which channels your content is visible
  • What kind of channels there are to distribute your unique content
  • How to measure, monitor and improve the success of your content approach
  • How you get started successfully.
  • You will receive the certificate 'Masterclass Content Marketing Strategy'.


What is the study load?

The study load is one day (7 hours)

What can you do after the content marketing strategy in-company training?

Our Academy trainers

Like to share knowledge from their expertise.

Samantha Nagtegaal & Merel Braakman
Samantha Nagtegaal & Merel Braakman Brand and People Growth 🚀 Trainer | Consultant | Coach

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Adwise Academy

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