How Attract leverages internal talent development to stay ahead of the market

Customer case: Attract gives ambition wings through targeted in-company training courses

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Every organization strives for progress. But how do you accomplish that? What specific goals do you set and, more importantly, what bigger ambitions do you cherish?

At Attract Uitzendbureau, it quickly became clear what was needed for growth: gain more knowledge to increase conversion and get a better grip on the marketing work of external parties. However, the challenge was great; a tight labor market offered little room for attracting new marketers. The alternative? Retraining current employees who already know and understand the organization's core values.

This case study shows how Attract Uitzendbureau, through a series of customized Incompany training and education programs, took back the initiative and gave their employees significantly more influence over marketing communications. At the same time, Attract took steps to become future-proofed by understanding the ins and outs of Artificial Intelligence (AI) for their industry. This internal talent development yielded significant results.

Attract is a leading example of how companies can grow by developing internal talent and embracing technological innovations.
Find out in this case study how Attract transformed today's challenges into tomorrow's successes, and how your organization can do the same.

Attract Temporary Employment Agency

Meet the client
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For over 26 years, the agency has been connecting job seekers with employers, focused on creating happy and long-term working relationships. With 11 locations across the Netherlands, Attract's enthusiastic team is 100% committed every day to finding the ideal match. All based on personal contact, genuine interest and drive.

View the website of Attract
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The ambition

Creating knowledge in-house
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In the dynamic world of recruitment, where competition is fierce and the market is constantly evolving, Attract Uitzendbureau faced a crucial challenge. How to expand their internal knowledge base to better collaborate with external partners and strengthen their online presence. The ultimate goal? Increase their conversion rate and brand awareness.

The reins needed to be taken back in their recruitment marketing, not only to understand which buttons are turned by external parties, but also to actively steer these parties. They strived to understand the ins and outs of what is happening on their job pages, how to improve their online content, and how to optimize contact with their target audience. It was time to take back control and make sure their marketing communications truly reflect what Attract stands for and what they want to project.

Incompany-Training-Tailored

Our approach

In-House Agency Building
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Inspired by the positive experiences of process manager Karin and marketer Lotte at our copywriting training, we worked together to explore the development needs of Attracts' entire team. This led to a customized Incompany Training ChatGPT & AI, perfectly tailored to Attracts' unique mission, vision and target audience. Through this ChatGPT & AI training, employees were introduced to the possibilities of AI in their industry and immediately began gaining hands-on experience. "You make assignments right away that you can apply in your own work, so the time you put in for the Adwise Academy is immediately earned back." said Karin.


The enthusiastic response to this session highlighted its success and sparked a desire for individual growth within the team. Together with the employees, we identified personal learning goals and developed follow-up trainings, including the Neurocopywriting Training on-site in Utrecht and the Conversational Marketing Training, to keep Attract at the forefront of the latest recruiting techniques.
This step-by-step approach resulted in a development track that included five training courses focused on personal learning objectives and two customized training courses, all designed to make Attract more independent and proficient in their field.

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The wings

More value to Attract's values
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Attract Uitzendbureau has undergone a digital transformation and now stands stronger than ever.

Thanks to the Incompany Trainings, Attract not only solved the original issue, but also gained a rich stream of knowledge and insights. With a thorough understanding of digital skills and best practices, Attract now confidently manages and controls much of their digital marketing and recruitment. They closely monitor the latest developments and know exactly when it is time to bring in specialized help.

These new skills enable Attract to make more informed decisions and maintain control over their external communications, ensuring their message truly reflects who they are and what they want to project. This results in strengthened relationships with both clients and candidates, who now see more clearly how Attract creates value.

Attract is also taking a leadership position in adopting the latest technologies, with a strong focus on artificial intelligence (AI). They understand exactly how AI tools can enhance their business processes and remain alert to potential risks. This expertise enables Attract to address current and future challenges with confidence, positioning them as a leading market player. The AI skills not only improve their long-term effectiveness, but also increase efficiency on a daily basis, leaving more time for their core mission: personal attention to candidates and companies to find the perfect match.

Independent, less dependent, future-proof and able to maximize internal knowledge: Attract is ready to grow further with in-house skills.

Incompany-Training-Internal-Development

The result

What changes is.

The impact

More than wings
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In-House Agency Building goes far beyond just achieving set goals. It has the potential to improve and optimize your entire corporate culture and processes.
"Among other things, we have become much more aware of the impact of using the right words in the right place online. Also the use of AI, has opened our eyes. Of course our personal approach remains priority No. 1, but it's a great source of inspiration and it saves us time! Time we can now use even more, to get to know the candidate and company and to go for a durable match," Karin said.
In addition, the greater independence within Attract's marketing efforts has significantly increased the enthusiasm in the team to work with marketing. "We immediately put what we learned into practice and it has become a daily occurrence."

Attract is now not only more up to speed with the changing market, but also a leading example of how companies can grow by developing internal talent and embracing technological innovations.
Thus, Attract continues to grow and strive to be at the forefront. They know what is important for development and nurture their ambitions.


How do you give ambition wings?

Give your ambition wings!
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Incompany training

Experiences

This is what employees at Attract say
.

"You are expected to create assignments right away that you can apply in your own organization. This makes the interactive part immediately applicable, so the time you put in for the Adwise Academy is immediately earned back."

Karin Linting
Process Manager
Attract
Karin Linting
Process Manager
Incompany training

Experiences

This is what employees at Attract say
.

"Close attention to detail, a personal approach and genuine interest in people are the driving force behind Attract. Core values that Adwise Academy also possesses, which is why they fit in so well with us. They always go that extra mile, just as we do for our candidate and client."

Karin Linting
Process Manager
Attract
Karin Linting
Process Manager
Incompany training

Experiences

This is what employees at Attract say
.

"The Adwise Academy looks very specifically at your question and wishes. They really think along with you and come up with good suitable training courses. Also, the training courses are provided by very knowledgeable but above all enthusiastic people."

Karin Linting
Process Manager
Attract
Karin Linting
Process Manager
Maikel-Veldhuis

Give wings to your ambition

With our in-house agency building
.

Maikel Veldhuis - Business Unit Manager

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