Battle between Microsoft and Google
This is not the first time Microsoft has invested in OpenAI. In 2019, the tech giant already put $1 billion into the AI technology company. Microsoft wants to give OpenAI wide scope for the further development of this technology, and the mega investment gives it the opportunity to be the first to integrate the technology into its own products. For example, the company is working to integrate ChatGPT into its own cloud platform Azure and into various Office applications, including Word and Excel. This will allow these applications to easily make suggestions for drafting.
In addition to ChatGPT, OpenAI has several other deep learning applications that have caused a furor in recent months. For example, the image-generating AI tool Dall-E comes out of Open AI's labs. And, of course, OpenAI is not the only company trying to gain a foothold in this field.
In the marketing world, AI is not a new concept. It is used by marketers to generate content, better understand customers and their online behavior and automate processes, among other things. In this blog, Adwise Academy lists the ten most useful AI tools for online (content) marketers today.
1. ChatGPT
We start - how could it be otherwise - with the unprecedentedly popular ChatGPT. In the first weeks that users could create a free trial account, the online tool was down regularly because OpenAI's servers were overloaded. The tool is still under development and in terms of creativity and depth, there are still a few criticisms to be made of the content generated by ChatGPT. Also, you should always do a critical check if the data is correct, because the tool bases itself on online content that is already available, so 'garbage in, garbage out' applies here as well. Nevertheless, the tool is a real gamechanger for anyone involved with content. By asking the right questions, preferably as detailed as possible and with the right keywords, the tool can save content specialists time by doing quite a bit of preliminary work for you. Of course, as a content specialist, you add value to the content by personalizing it and adding quotes and input that you pick up yourself from experts. The tool can also give you a push in the right direction when you have writer's block.
2. Copy.ai
Copy.ai is a platform that uses machine learning (a subset of AI) to help users create content within minutes. For example, you can use the tool to write emails, ad copy, product descriptions, SEO texts, meta descriptions or ideas for white papers or e-books. Copy.ai has more features than ChatGPT and you can use ready-made templates that save you a lot of time. You can specify requests and enter the desired tone-of-voice and the tool will generate multiple suggestions.
3. Illustroke
With Illustroke, you can create illustrations to accompany your marketing communications by entering just a few words. You enter the subject you want an illustration of, specify the drawing style and choose how many color layers the illustration should consist of, and voila!
.jpg)
.svg){kind=icon}