For who is the Copywriting course?

As a (digital) marketer or freelancer, do you regularly write (online) texts? Do you want to increase interaction, conversion and sales with your texts? Then the copywriting course is perfect for you.

Doyou find it fascinating how the human brain works and how you can influence the behavior of the reader with your copy? Then follow the training Neuro copywriting.

Do you want your texts to rank higher in search engines and are you curious about the possibilities of AI? Then register for our training in SEO-minded copywriting with AI.

Tip: Would you like to follow this training with your team? Then follow this as an Incompany training.

Day Part 1: Start with the basics
"Copy is not written. Copy is assembled," said well-known American copywriter Eugene Schwartz. That is why in the first part of the day you start with the basics - with what you need to create good copy. Using a copywriting framework, you examine in detail who you are actually writing for. Because copywriting means using the right words for the right reader. You will also be given handy copywriting formats. These are proven structures that help you put the right words in the right order faster.

Day 2: recruiting writing

The second training is packed with recruiting, conversion-oriented writing techniques. A little preview:

• You'll learn what doubt words are and why it's better not to use them;
• You learn how to write to the point;
• You practice rhythm, because well-written copy alternates long sentences with short(er) ones;
• You practice the concept of "show, don't tell," or in other words, visual writing;
• You will learn two useful methods - the spotlight method and the now and method - for writing reader-focused copy;
• You'll discover how to turn hollow barrels and clichés into concrete language - and why this is so important for your copy;
• You'll learn to play with positive and negative language.

What can you do after the Copywriting course?

After completing this course:

• You will write copy that does generate leads, customers and sales;
• Experience more fun, ease and flow when writing, so it takes less time and energy;
• You will have more inspiration to write social media posts and other copy;
• Put new copy online with confidence - every time;
• Be even more valuable to your team or organization because the copy you write gets results;
• Upon completion you will receive a copywriting certificate.

What is the course load?

This course consists of three half-day sessions. After each session you will have the opportunity to hand in a homework assignment, on which you will receive extensive and personalized feedback before the next training session. This allows you to achieve a lot in a short time.