Writing attractive job ads
- 96% recommend us
- Dutch & English
- +3000 trainees
- Morning, afternoon or evening
- On request
What will you learn during the in-company training writing attractive job ads?
In the morning we focus on the essential basis for writing effective job ads. Using a specifically developed framework, you will learn in detail who you are really writing for. This includes identifying what attracts the ideal candidate, important information about the position, team, and organization, and how to motivate the candidate to apply. This preparation makes it easier to write targeted and effective copy, choosing the right words for the right candidate. After the training, all team members will have the tools and knowledge to write job postings that attract more applicants. Last but not least, you will experience more fun and efficiency in the writing process.
Copywriting with AI
Of course, ChatGPT is also covered in the training. You will learn how to use this AI tool to improve the writing process and will be given practical tips and useful prompts that you can use right away during the writing assignments in the training. Above all, you will learn what makes a text a good text. You will need this knowledge to be able to assess the output of ChatGPT. The result: strong vacancy texts on your website, in your newsletter and/or on your social media channels.
In this interactive training, aimed at your team of recruiters and HR professionals, we combine the essentials of recruiting writing with fine-tuning your job postings. We start with the basics of target group oriented writing, including techniques to avoid clichés and get your message across clearly. Then we dive deeper into advanced writing techniques such as SEO, creating attractive job titles, and writing effective call-to-actions. This training gives you the tools and knowledge to write job postings that result in higher quality applicants, with more fun and efficiency in the writing process.
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You will learn why suffering sentences are disastrous for a recruiting job posting;
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You learn why it's better to avoid words like "but," "pre," "affinity" and "willing.
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You learn candidate-oriented writing;
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You discover how to get to the point in a text;
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You practice the concept of "show, don't tell," or visual writing;
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You discover how to turn hollow phrases and clichés into concrete language - and why this is so important for a job ad;
- Youlearn to write with a smile.
What can you do after the in-company training writing attractive job ads?
After the in-company training the team members write effective vacancy texts that are attractive to the right candidates. The training further ensures more fun and efficiency in the writing process, offers inspiration for creating original texts and increases your self-confidence as job advertisement writers. Ultimately, all of this increases the value of your team to the organization, because you will achieve better results with your job postings.
Study load / effort
The study load is one day (7 hours)
Trainer
"Since 2010, I have been writing raunchy words for companies that don't feel like writing their own copy or don't want to put in the time. As a copywriter I worked with Adwise on the Movares website, which was nominated for a Digital Recruitment Award in 2023. But I also work with people who like to write, or whose work simply requires them to write - such as recruiters and HR professionals. In training courses I teach them to write good (job) texts that produce results - all skills in-house. Volvo Group Netherlands, In Person, Municipality of Rijssen-Holten, IU Group, Metaalkanjers and Hegeman Bouwgroep: in terms of training courses, this is a small sample of my clientele."