Who is the usability and conversion training for?

How do you get more return from your website? In this training you will use a proven process to optimize your website for your target group in order to structurally increase conversions (clicks, contact moments or (quote) requests).

During the Usability & Conversion training you will make your website clearer, more accessible and more effective in 5 steps. You learn to work with the CRO pyramid, understand when to use user and A/B testing, and you learn to find quick wins and optimizations for your website. The next day you can get started right away with your CRO process in your organization!

The Usability & Conversion training is for anyone who wants to achieve structurally better results with his or her website. Think of: marketers who want to start with CRO in their organization or are already working on it and need extra tools to optimize the process. Even if you are not a marketer but want to learn more about CRO, this training is suitable, for example, for web editors and communication professionals. Basic knowledge of online marketing is a plus.

If you are interested in following multiple training courses, you can benefit from a discount by using our learning courses.

Tip: Would you like to follow this training with your team? Then follow it as an Incompany training.

What can you do after the usability and conversion training?

After attending this training:

• You know all parts of the CRO process and can implement the right optimizations at the right time
  
• You know how to translate the CRO process into a result driven and continuous process for your organization
• You know what to do to give website visitors the best user experience and to improve conversion
• You can apply influencing principles to convince and activate your target group(s)
• Get tips on how to convince others in your organization of CRO
• Make a start with your CRO process, with which you can continue working the next day
• You will receive a certificate in Usability & Conversion

Practical

• The training on location is a 1-day training
• Necessary during training: a laptop
• Including lunch
• Study material included.

What is the study load?

The study load is approximately one day (7 hours)