Online it is teeming with texts - every possible topic has already been written about.
Sometimes it gives you palpitations... Because how do you make your text appeal to a reader? And more importantly, that your text makes them take action?

You already have copywriting experience and can write (reasonably) well - that's not the problem. But what about actually convincing the reader and getting them to take action? Every single text? That's another story.

They often say: put yourself in your reader's shoes. That is only the beginning. The secret of successful texts is in the brain. In this interactive 1-day training, neuromarketing and copywriting come together. You will discover which techniques from behavioral and neuroscience can be used to turn good basic text into converting copy.
Everything for the ultimate goal: that click, sale, subscription or response.

What will you learn during the neuro copywriting training?

The training will cover theories by Kahneman, Fogg, Forer, Ariely, Schwartz and others - and of course Cialdini. Furthermore, you will discover which decision rules our brain has and how you can respond to them with your copy. You will discover what the anchoring bias and the choice supporting bias mean, how price psychology works and what the but you are free technique can do for your conversion. You'll learn to play with words with impact, such as "or"'and "because. You'll learn about the act-as-if frame, processing fluency, the negativity instinct, the paradox of choice and the cocktail party effect. You'll learn what Joseph Sugarman means by "seeds of curiosity. And you will discover why you should avoid reactance (and how to do it), what altercasting is and how to use reverse psychology.

The combination of theory and real-life cases will give you new insights that you can immediately apply to your web copy, social media posts and campaigns. And because writing is doing, during the training you will also work directly with your own text. Deleting, rewriting, sharpening: there will be plenty of time to put the theory discussed into practice. In the afternoon we will critically examine the texts of all participants. This way you learn from your own texts, but also from those of other professionals.