Who is the HubSpot essentials custom learning course for?

In the HubSpot Essentials Customized Learning Course, we dive into the essences of HubSpot and the full scope of its inbound methodology. This intensive learning course offers a holistic approach, discussing both the theoretical and practical aspects of the various hubs, and the influence of artificial intelligence (AI).

At Adwise, we consider HubSpot to be an extremely valuable tool to efficiently execute and transparently monitor business processes and activities related to marketing and sales. Its effectiveness is only really expressed through the strategy and expertise of the specialists.

The course is fully adapted to your individual needs and situations. Here, the lessons are divided into individual modules of up to 2 hubs per module. In this HubSpot Essentials course, we will cover in depth:

• HubSpot CRM;
• The Marketing Hub;
• The Sales Hub;
• The Service Hub;
• The CMS Hub;
• HubSpot and AI

These detailed modules are designed to fully familiarize you with HubSpot's essential features and provides practical skills for implementation in your specific business context. Whether you're just starting out with HubSpot or have been working with the platform for years, this learning course can be offered at both basic and advanced levels, ensuring that the material fits perfectly with your experience level. Ready to dive into the essentials? Let's dive in!

Marketing Hub:
We look at the marketing hub in the broadest sense. From creating properties to automating your marketing activities. Among other things, we cover:

• Marketing Automation: Dive deep into automated processes to make marketing campaigns more efficient.
• Segmentation: Develop an understanding of segmenting target audiences for targeted communications and personalization.
• CTAs (Call to Actions): Create effective CTAs to maximize engagement with your target audience.
• Forms and Landing Pages: Build compelling forms and landing pages for powerful lead generation.
• Emails: Develop and optimize (automated) email campaigns for effective communication.
• Ad Enrichment: Learn to enrich ad channels based on audience segmentation.
• Lead Scoring: Implement a scoring system for deep insight into the quality of companies and contacts in your database.
• Workflows: What are they? And how can we leverage workflows for internal and external business processes?

Service Hub:
Bringing in new customers by the sales team is one thing, however, retaining and properly servicing your current customers should not be forgotten. Learn how HubSpot can help serve your customers better.

• Ticketing System: Optimize the use of the ticketing system for effective customer service.
• Automatic follow-up: Implement automatic follow-up for efficient customer support.
• Knowledge Database: Create a library of knowledge articles to share with your customers.
• Internal Service Processes: Learn how to assign tasks to the service team for an organized workflow.

HubSpot & AI:
AI may be the most talked about topic of 2023. Learn how HubSpot as a platform functions completely AI driven and how it contributes to business processes and operations within your organization.

• Website Building in 3 Questions: Explore the process of building a website with just 3 questions.
• Blog Articles: Discover how AI can be used to create engaging blog articles.
• Landing Page and Ad Copy: Experience the power of AI in creating effective landing pages and ad copy.

This detailed learning course is designed to fully familiarize you with HubSpot's essential features and provides practical skills for implementation in your specific business context. Whether you're just starting out with HubSpot or have been working with the platform for years, this learning course can be offered at both a basic and advanced level to perfectly match the material to your experience level. Ready to dive into the essentials? Let's dive in!

Contact us to discuss the best incompany training opportunities, customized for your organization.