Who is the Google Advertising Search & Performance Max training for?

Search Engine Advertising, also known as SEA, is a part of online advertising. During this training you will go deeper into the field of Search Engine Advertising and learn how to use paid advertisements for your products and services. You will get answers to the questions 'how to use SEA effectively, what determines the success of an SEA campaign and how to make sure you measure and analyze it properly. So do you have a basic knowledge of SEA and are you looking for the next step? Then this training suits you.

Not mastered the basics yet? Then follow our Online Advertising (basics) training .

Tip: Would you like to follow this training with your team? Then follow this as an Incompany training.

What will you be able to do after the Google Advertising Search & Performance Max training?

After attending this training:

• Are you able to write responsive ad copy;
• You are able to set up a Performance Max campaign for both e-commerce and lead generation;
• You will be able to set up dynamic search ad campaigns;
• Know how to leverage AI while setting up and managing campaigns;
• Know what the best practices are for a profitable search campaign;
• Know what optimization strategies work for campaigns;
• Are you certified in: Google Advertising Search & Performance Max.

What is the study load?

The study load is approximately one half day (3 hours)

Currently, this training is only available in Dutch. Contact us to discuss English incompany possibilities.