Training: Concept & Content Marketing (basics)

Concept & Content Marketing training (basics)

Create powerful concepts and content that grow your brand.

96% recommend us
19 years of experience
+3000 trainees

Inschrijven

Datum

Oct. 22, 2024 (Digital)

Klik hier voor meer mogelijkheden

Tijdstip

09:30 - 12:30 a.m.

Deelnamekosten

€375 excluding VAT (or €187.50 p.m.)

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Who is the basic Concept & Content Marketing training for?

The training is for anyone who wants to understand how to create content from a clear strategy. You create content that not only fits your own objectives, but is also relevant to your target group(s).

Are you looking to deepen your content knowledge?

Tip: Would you like to follow this training with your team? Then follow this as an Incompany training.

View Incompany Opportunities

What will you learn during the Concept & Content Marketing training?

In this training you take the first step to becoming a Concept & Content professional. The content of the training is divided into parts and looks as follows:

Trends within content marketing: Discover the latest developments and trends in the field of content marketing, so that you are always ahead in the industry.
Creative concepts: Learn how to come up with creative and catchy concepts to convey your message in an original way.
Archetypes: Discover the different archetypes and how to use them to make your content more appealing to your target audience.
Creating content from your brand values: Learn how to align your content with your brand's core values and identity so that it conveys a consistent message.
Personas: Learn how to create personas, giving you a better understanding of your target audience and their needs.
Customer journey: Discover how to design an ideal customer journey to reach your target audience more effectively at different touchpoints.
Content strategy: Learn how to develop a content strategy that aligns with your goals and the needs of your target audience.
3H Model: Discover the 3H model and how to use it to purposefully plan and execute your content.
Content Calendar: Learn how to create a content calendar to implement your content strategy in a structured and organized way.

Personalize your learning experience: Whatever training you choose at the Adwise Academy, your learning goals are our focus. Let us know what your goals are so we can tailor the training to best suit you!

What will you learn during the Concept & Content Marketing training?

What will you be able to do after the Concept & Content Marketing training?

After attending this training:

Are you able to create content from a brand strategy;
You are able to draw up personas and also expose the pain points of your target group;
You will be able to create an ideal customer journey;
You are able to create a targeted content marketing plan;
Are you in possession of the certificate: Concept & Content Marketing

What is the study load?

The study load is approximately one half day (3 hours)

Currently, this training is only available in Dutch. Contact us to discuss English incompany possibilities.

What will you be able to do after the Concept & Content Marketing training?

Our Academy Concept & Content trainers

Like to share knowledge from their expertise.

Marlon Achteresch Content Strategist

Wendy Bolhuis Head of Brand & Experience

Tom de Haas Learning & Development Manager

Discuss opportunities

Contact us for a no-obligation development consultation.

The training Concept & Contentmarketing (basis) is only available in Dutch. However we have English incompany possibilities, where we also tailor the training entirely to your needs.

Maikel
Veldhuis Business Unit
Manager.

Can't make it on these dates?

Are you interested in a live training but another date is more convenient for you? Then contact Maikel via WhatsApp, email or a phone call for more information and the possibilities.