Brand Strategy Masterclass

Brand Strategy Masterclass

Develop an unforgettable brand with the power of strategic thinking!
  • Medal-IconColor 96% recommend us
  • World-IconColor copy Dutch & English
  • Academy-IconColor +3000 trainees
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For whom is the brand strategy masterclass?

For companies looking to differentiate and strengthen their brand, this in-company Brand Strategy Masterclass focuses on achieving concrete results in revenue and brand growth. The program is tailored to your marketing teams and leaders within your organization and promises a personalized learning experience. We focus on your specific learning objectives to develop a strategy that fits your brand's long-term vision. This offering emphasizes the importance of collaboration and strategic development within your team

Who is the brand strategy master class for?

What will you learn during the Brand Strategy Masterclass?

In the incompany variant of the Brand Masterclass, teams dive deep into theory in the morning, inspired by models and examples, including interactive exercises. After lunch we focus on practical implementation with 6 strategic steps for brand development, specifically designed for direct application to your brand. The result is a concrete brand strategy, ready for further development. This day also provides an opportunity for networking and the exchange of ideas, concluded with a session for questions and tips.

  • 09:30 Welcome;
  • 10:00 - 12:00 Morning program knowledge, inspiration and models;
  • 12:00 - 13:00 Lunch break and networking opportunity;
  • 13:00 - 16:00 Afternoon Program Choosing Positioning and completing 6 Strategy Steps, including concrete exercises;
  • 16:00 Questions & Tips;
  • 4:30 pm End of program and closing.

What will you learn during the brand strategy master class?

What can you do after the Brand Strategy Masterclass?

After completing this in-company Brand Strategy Masterclass, your team members will have a thorough knowledge of the requirements for effective positioning and branding.

  • You know all branding concepts, steps and models
  • You know which elements are crucial for building a strong brand
  • How to choose a concrete (new) positioning
  • Which opportunities are opportune at this moment based on this (new) positioning
  • Which three elements make the big difference through your positioning in your brand strategy
  • Can you independently set up a brand strategy
  • You know what the success factors of a strong brand are
  • You know how to approach branding successfully without spending too much time and money on it
  • You know what to do to roll out your brand consistently
  • Know how other strong brands do it.
  • You will receive the certificate 'Masterclass Brand Strategy'.


What is the study load?

The study load is one day (7 hours).

What can you do after the brand strategy master class?

Our Academy trainers

Like to share knowledge from their expertise.

Samantha Nagtegaal & Merel Braakman
Samantha Nagtegaal & Merel Braakman Brand and People Growth 🚀 Trainer | Consultant | Coach

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