Who is the Digital Recruitment course for?

The battle in the job market continues. Candidates are winning. The increasing tightness is turning the job market into a real candidate market. Reaching suitable people is already a task; convincing them is downright a tough challenge. As a recruiter, interceder, HR employee or marketer, do you want to use the latest technologies and methods to search, find and retain (future) employees online even better? Or are you ready for a switch in your career? Then the Digital Recruitment program is for you! Prepare yourself for a new step in your career.

If the training of this program does not quite fit your development needs, it is possible to replace it with another training. Please feel free to contact us so we can discuss the possibilities together. We want to make sure that the training fits your needs.

What will you learn during the Digital Recruitment program?

During the program you will be introduced to the world of digital recruitment and you will learn about trends and developments within this field. You will also start with defining your own strategy and writing an employer journey. The Digital Recruitment training consists of 8 courses of 3 hours each.

Recruitment Strategy & Candidate Journey

In this training you take the first step towards becoming a Digital Recruiter. You will learn all the basics of Digital Recruitment. This training consists of several parts:

• Introduction to Digital Recruitment;
• Trends & developments within digital recruitment;
• Developing a digital recruitment strategy;
• Reaching the right target groups;
• The candidate journey of your target groups.

Personalize your learning experience: Whatever training you choose from the Adwise Academy, your learning goals are our focus. Let us know what your goals are, so we can tailor the training to you!

Training Employer Brand Concept
In this training you will take a step towards creating better concepts and content as a digital recruiter. You will learn all the basics of concept & content in the field of recruitment.
This training consists of several parts:

• What is employer branding?
• What is the ideal relationship between the corporate and employer brand?
• How to develop an employer brand concept?
• What is an EVP and how do I apply it?
• The role of brand archetypes.
• The application of the employer brand in each of the phases in the journey.
• Getting started with the development of an employer brand.

Writing Modern Vacancy Texts Part 2

In the second training course on writing modern job ads, you will learn how to write an intro based on a Job Value Proposition so that candidates will want to read on after the intro. You will also learn many different writing techniques to make your texts more attractive and recruiting. A little preview:

• You'll learn why it's good to write at B1 level for some jobs (and how to do it);
• You learn candidate-focused writing;
• You discover how to get a nice rhythm in your sentences - and thus in your text;
• You practice the concept of "show, don't tell," or in other words: visual writing;
• You will discover how to turn hollow phrases and clichés into concrete language - and why this is so important for a job ad.

Advertising via Social

In this training you will take a step to advertise as a digital recruiter. You will learn all the basics about advertising specialized on Digital Recruitment. This training consists of several parts:

• Introduction: What is Social Advertising?
• Recruitment through Facebook Advertising;
• Getting Started! Posting a job through Facebook;
• Recruitment via LinkedIn Advertising;
• Recruitment through Snapchat Advertising.