Who is the basic digital marketing course for?

Are you interested in taking your next step into the exciting world of digital marketing? Then the Digital Marketing Basics course is for you! This course is designed to give you all the skills and knowledge you need to be successful in the digital arena.

Whether you already have some experience or are completely new, the Digital Marketing Basics course provides a solid foundation for anyone who dreams of a career as a Digital Marketing strategist.

The course also includes other relevant trainings, such as Concept and Content Marketing, Google Analytics 4, Online Advertising (SEA), Social Media, SEO, Email Marketing, Social Advertising and UX & Conversion Optimization. Each of these trainings will equip you with valuable insights and skills that will help you establish yourself as a professional marketer.

In today's world, digital marketing is critical to achieving success. Organizations need experts who can effectively utilize digital channels to reach their target audience, build relationships and achieve results. With the knowledge gained from this course, you will not only be familiar with the basics of digital marketing, but also be able to develop data-driven strategies, create targeted content, set up ads and optimize conversions.

So, if you have a passion for marketing and are ready to thrive in the digital age, don't hesitate any longer and enroll in the Digital Marketing Basics course.

If the trainings of this course do not quite fit your development needs, it is possible to replace them with another training. Feel free to contact us so we can discuss the possibilities together. We want to make sure that the training fits your needs.

Concept and Content Marketing
In this training you will take the first step in becoming a Concept & Content professional. The content of the training is divided into parts and looks as follows:

• Trends within content marketing;
• Creative concepts;
• Archetypes;
• Creating content from your brand values;
• Personas;
• Customer journey;
• Content strategy;
• 3H model;
• Content calendar.

Online Advertising (SEA).

In this training you will take the first step in becoming a Google Ads (formerly Google Adwords) professional. You will learn all the basics of Google Ads. After this training you will have the following skills:

• You will learn how the Ads auction system works and all the basic concepts;
• You will do keyword research and select profitable search terms;
• You will write distinctive ad copy;
• You will learn which campaign settings are most effective;
• You will learn about all the ad extensions and how to use them;
• You will learn the basics for a successful account and campaign structure;
• You will learn what quality score is and how it affects your campaign;
• You will learn how to independently set up a full-fledged search network campaign;
• You will learn how to measure and adjust your results;
• How to use AI to work more efficiently and improve performance;
• Brief introduction to Performance Max.

SEO
In this training you will take the first step to becoming an SEO professional. You will learn all the basics of Search Engine Optimization. After this training you will have the following skills:

• You know what current and future developments are, which enables you to use SEO in a future-proof way.
• You are able to respond to the most important and current ranking factors.
• You are able to research the complete search behavior of your target group
• You are able to determine the potential of SEO for your website or webshop based on the search behavior.
• You will have insight into the most important (categories) ranking factors of search engines; in short, you will learn how Google looks at your website and those of your competitors.
• You will learn how to generate maximum exposure and as many visitors as possible with the position you obtain
• You are able to make a baseline measurement of your website in comparison to those of your competitors
• You will be able to determine what needs to be done to achieve your SEO goals (both on your website/webshop and beyond).

Social advertising

In this training you will take a first step towards social media advertising. You will learn all the basics of social media advertising:

• You will learn to set goals and KPIs for social media advertising;
• You will learn all about advertising opportunities within platforms such as Facebook, Instagram, LinkedIn and TikTok;
• You will learn how to formulate and curate target audiences;
• You will learn all about optimal budget allocation.