Training: Digital Marketing (advanced)

Course Digital Marketing (advanced)

Need to deepen your knowledge within Digital Marketing?

96% recommend us
19 years of experience
Digital trainings
+3000 trainees
Personal learning goals

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Datum

Jan. 23, 2025 (Start date)
April 15, 2025 (Start date)

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Tijdstip

09:30 - 12:30

Deelnamekosten

€2750 excluding VAT (or €230 p.m.)

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Who is the advanced digital marketing training for?

Do you already have a basic knowledge of digital marketing and want to deepen your knowledge? Then follow the Digital Marketing Advanced course. This course is designed for those who are ready to deepen their knowledge. In the Advanced training you will work hands-on with digital marketing and learn to apply what you have learned in practice.

If the training of this course does not quite fit your development needs, it is possible to replace it with another training. Feel free to contact us so we can discuss the possibilities together. We want to make sure that the training is optimally suited to your needs.

Not quite mastered the basics yet? Then follow our Digital Marketing Basis course.

Who is the advanced digital marketing course for?

What will you learn during the digital marketing advanced course?

Digital marketing strategy
Online marketing is less online than you think. The basis for successful online marketing starts with the foundation. You will learn how to build a good foundation on which your online marketing strategy can excel. The content of the training is as follows:

Alignment of the current situation; where does the company stand now in terms of online marketing;
From online channels to marketing strategy to business goals;
What is the difference between strategy and tactics;
Before you start online marketing, the basics need to be right;
Know your target audience;
How do you capitalize on this?

Personalize your learning experience: Whatever training you choose at the Adwise Academy, your learning goals are our focus. Let us know what your goals are, so we can tailor the training optimally to you!

TWhat will you learn during the digital marketing advanced course?

SEO Outreach & Link Building

This course is for anyone who has mastered the basics of Search Engine Optimization and wants to learn more about building a good link profile for a domain. You will get to work with different link building tools and techniques. After this training you will know all about:

What is link building
Why is link building important
What factors are important in link building
(Free) Link Building Tools
Link building tactics
Link prospecting
Link outreach

SEO Technique & Content

This course is for anyone who has mastered the basics of Search Engine Optimization and wants to delve more deeply into the content and technical side of the business. You will get started with a technical audit and delve into the search intent of the target audience. In this training you will learn all about:

The three SEO pillars
SEO developments
Technique including:
- Technique optimization
- Redirects
- Sitemaps
- Structured data
Technique tools for performing site audits
Search intentions
- Which types of pages to optimize for which terms
Content
- How to optimize your content for the search engine based on search intentions
Tools for content optimization and increasing your findability
Getting started with AI - ChatGPT

SEA: Video & Display Advertising
In this training you take the next step in becoming a Google Ads (formerly Google Adwords) professional. You will learn the principles of Display and Video Advertising.The content of the training is as follows:

Introduction of video and display advertising through YouTube and Google Ads;
Reach your online target audience with videos and banners;
How to use AI to work more efficiently and improve performance;
Tips and tricks for videos and banners suitable for online advertising.

SEA: Google Ads Search and Performance Max
In this training you will take the next step in becoming a Google Ads professional. You will learn the principles of Search Engine Advertising. The content of the training is as follows:

Brief recap of the Google Ads basics;
Deeper dive into Google Search with advanced techniques and strategies;
How to leverage AI to work more efficiently and improve performance;
Introduction to Performance Max & best practices.

Social Advertising: Facebook, Instagram & LinkedIn
In this training you will take the next step in becoming a Social Ads professional. You will learn to apply the funnel model and how to create campaigns in Facebook/Instagram and LinkedIn. After attending this training you will be able to:

Apply the See Think Do Care model;
Set up targeting on Facebook and Instagram;
Set up measurability on Facebook and Instagram;
You are familiar with the advanced features of Social Media Advertising;
LinkedIn advertising
- Recap beginner training
- Website Demographics & Conversions
- Optimization of LinkedIn campaigns
- Advertisement Specifications and Tips & Tricks

Social Advertising: Snapchat, Pinterest & TikTok
In this training, you'll take the next step in becoming a Social Ads professional. You'll learn how to make social ads measurable, what metrics to look at to assess results and know all about Snapchat, Pinterest & TikTok advertising.

Making social ads measurable in Google Analytics
Snapchat, Pinterest & TikTok advertising
- Recap beginner training
- Optimizations of Pinterest campaigns
- Ad specifications and Tips & Tricks

What will you be able to do after the digital marketing advanced course?

After completing this course:

Develop a deep understanding of digital marketing strategies.
Apply advanced knowledge of Google Analytics 4 for detailed analysis.
Are you able to estimate which backlinks are valuable for your website;
Are you able to write integration advice for your search analysis;
Know how to use AI generated content (such as from ChatGPT) in your SEO strategy;
Master display and video advertising techniques through Google Ads.
Apply advanced SEA strategies and techniques.
Know how to leverage AI while setting up and managing campaigns.
Set up effective social advertising campaigns on platforms such as Facebook, Instagram, and LinkedIn.
Apply Snapchat, Pinterest, & TikTok advertising strategies.
Gain insight into key, current developments within digital marketing.
Obtain the Digital Marketing Advanced certificate, proof of your advanced knowledge and skills.

Study load/effort

The study load is eight 3-hour half-day sessions.

Currently, this training is only available in Dutch. Contact us to discuss English incompany possibilities.

Our Academy trainers

Like to share knowledge from their expertise.

Marlon Achteresch Content Strategist

Daan Loohuis Head of Strategy / Senior Digital Strategist

Nick Oltvoort Head of Advertising / Senior Digital Advertising Marketeer

Wendy Bolhuis Head of Brand & Experience

Shari Jalimsing Head of SEO & Senior SEO marketeer

Davey Stokkers Head of SEA / Senior Digital Advertising Marketeer

Tom de Haas Learning & Development Manager

Elke Eijsink Marketing Automation Specialist

Eelco ter Hedde Digital Advertising Marketeer

Dennis Westerbeek Senior Digital Advertising Marketeer

Wouter Nieuwerth Head of Data & Analytics / Senior Analytics Consultant

Christiaan Dollen Head of Data & Intelligence

Jurre Oosterwechel Head of Marketplaces / Senior digital advertising marketeer

Anouk van Leussen Copywriter en schrijftrainer

Joris Kroes Head of Performance Strategy / Senior Performance Strategist

Loraine Seliger Data Marketeer

Maaike Vollenbroek Social Advertising Marketeer

Pauline van Miert Head of Display & Paid Social

Jens Ijland Marketing Analyst & Performance strategist

Eline de Valk Marketing Automation & UX /CRO specialist

Bob Olthoff SEO Marketeer

Stijn Buisman SEO Marketeer

Björn Sinnema Trainer Contentmapping

Elmer Emanuels Marketing manager & Trainer Digital Marketing

Mendel Koornstra Digital Advertising Marketeer

Zoë Koedam Display & Social Advertising Marketeer

Tim Derksen CRO specialist

Graziëlla Jansen Eijken Sluijters Social Advertising specialist

Timo Spanjaard Digital Advertising & Marketplaces marketeer

Lars Hubbelmeijer Display & Social Advertising marketeer

Discuss opportunities

Contact us for a no-obligation development consultation.

The Course Digital Marketing (advanced) is only available in Dutch. However we have English incompany possibilities, where we also tailor the training entirely to your needs.

Maikel
Veldhuis Business Unit
Manager.

Can't make it on these dates?

Are you interested in a live training, but is another date more convenient for you? Then contact Maikel via WhatsApp, email or a phone call for more information and the possibilities.

Is this not exactly the training you are looking for?

Check out what other digital marketing training courses we have to offer!

Discover our full range of training courses!

Digital Marketing Advanced training course